Ours is a different fight. We don't have to work to establishment of good design principle- that has been taken care of. We have to fight for implementation.
We are living in a fantastic time where everyone recognizes the importance of good design, and now they are looking to incorporate it. The next step is refining the process and providing more holistic, healthy and sustainable methods. Rather than defining good design, we should be delivering it, and doing so in the best ways possible.
In a way it's nice. The "good design is important" foundation has been set for us- now it's our job to pair good designs with good design practices.