top of page

“Thinking about design is hard..."

"Thinking about design is hard, but not thinking about it can be disastrous.” 

- Ralph Caplan

This quote recently stood out to me as I work all day and night through my latest projects. All the effort we put into designing will always result in a better product. Every mistake, discovery and innovation contribute to an improved final design. And while not all design processes are the same, thinking remains at the core of solving problems. Sure, in a perfect world every problem has a eureka moment 10 minutes into it, but if it doesn't, keep thinking, 


  • Up
bottom of page